Our Services
Strategic Communications
for Engagement and Impact
Problems We Solve
Marketing activity isn’t translating to leads or engagement.
Your team needs coaching and support to be dynamic industry thought leaders
You struggle to show the impact and value of your work to funders and stakeholders.
Thought Leadership Strategy
Crystalize what you want to be known for, and build a strategy that drives meaningful engagement.
Thought leadership positioning and messaging
Integrated editorial and content planning
Lead generation and customer engagement campaigns
Social media and website audits
High-profile event agenda design — In-person, virtual, or hybrid
Point of view and positioning workshops
CLIENT SPOTLIGHT
Thought Leadership Strategy
Engage Member CEOs Through Shift to Virtual Programming
A non-profit community of executives who embrace business as a force for good, the Higher Ambition Leadership Alliance relied on its annual CEO Summit to connect with its member CEOs in person. In the wake of coronavirus closures, the team had to make the transformation to virtual in weeks. It was critical that the new programming carry forward the high-trust, personalized environment members expect. Quickstep helped design a series of virtual events on issues with currency for CEOs. Featured roles for member executives, small group break-outs, and thoughtfully facilitated discussions created new connections among the community.
IMPACT
Participation in the virtual Summit increased to 3X the traditional in-person event
The quality of the experience was highly rated by attendees
The Alliance expanded its reach significantly through the pandemic with virtual events for targeted communities such as CHROs and heads of L&D
“We think of Gwen as part of our team and rely on her expertise. We are a highly collaborative culture, and Gwen artfully balances bringing everyone along while providing clear direction—so we achieve the best results possible for CHL.”
–Randi Feinberg, Former COO, Center for Higher Ambition Leadership
Writing & Thought Leadership Content
Produce high-quality, stand-out content — without a lot of handholding and rewrites.
Blog posts, 1-pagers, case studies, articles, op eds, research reports, backgrounders, and POV papers
Speeches, talking points, and conference presentations
Social media posts and campaigns
Video storyboarding and scripting
CLIENT SPOTLIGHT
Thought Leadership Content
Higher Ambition Leadership Alliance CEO Study Report drawn from interviews with 50 executives. Integrated campaign across web, email, social, and events.
MIT xPRO Point of View Paper on Machine Learning for a non-tech audience. Included team writing with internal experts and industry research.
CEO Leadership Alliance Orange County Article for Orange County Business Journal. Worked with co-authors to develop outline and edited for consistent tone and style.
Brand Building for Executives & Experts
Ready your experts to advance your organization’s reputation and industry leadership.
Visibility through industry speaking and podcast engagements
Presentation development and scripting
Speaker coaching and prep
LinkedIn profile optimization and strategy
LinkedIn Level-Up Workshops
Team Thought Leadership Writers’ Workshops
CLIENT SPOTLIGHT
Brand Building for Executives
Raise Profile and Increase Stakeholder Engagement
Management consultant Doug Wilson turned to Quickstep for help growing his CEO following and building his distinctive personal brand. Gwen acts as a sounding board and thought partner for Doug to test ideas and develop them into compelling thought leadership that resonates with a CEO audience. Consistent outreach through blog posts, articles, videos, and podcasts has helped solidify Doug’s reputation for purpose-driven leadership and help build a loyal following of CEOs across industries.
IMPACT:
Significantly expanded CEO network with high engagement
Consistently high email open rates
Writing has opened up conversations for meaningful relationship building
“Gwen is one of the most proactive consultants I have ever worked with. Working together, I’ve crystalized what I am about. She brings fresh thinking and helps me move my ideas across the finish line. This work has increased the quality and richness of conversations with the CEOs in my network.”
–Douglas A. Wilson, Chair, National Talent Collaborative